Situation

From October 2025, Meta and Google will stop running political, electoral and social issue ads in the EU. Paid promotion on Facebook, Instagram, Threads, WhatsApp and YouTube will no longer be available.

Complication

This is not just a policy change. It will reshape how campaigns, NGOs and advocacy groups reach people online. Paid ads will lose value, while organic and creator-led content will become the main way to connect with audiences at scale. This will disproportionately benefit those who adopt this model compared to those who don’t. So far, right-wing populists have been the ones using it most effectively.

Resolution

At Amplify:Good, we help organizations move from dependency on paid ads to a creator-centered approach. Our work falls into three areas:

1. Social Media Insights

Understand what works and who matters.

• Deep analysis of how your current content performs. 
• Identifying followers who have an extensive follower base, agree with your message, and may be willing to help multiply and deliver your message to their audience. 
• Clear insights that show where to double down and what to change.
  
  

2. Campaign Strategy & Advisory

Plan smarter campaigns in a post-ad world.

• Regular thematic recommendations based on emerging and viral topics, helping campaigns adjust their messaging in real time. 
• Advice on how to make communications more organic content–focused and less dependent on paid ads.
• Strategic advice on how to use creators effectively in political or advocacy campaigns.
• Transition plans to shift from paid ads to organic content.
  
  

3. Creator Network Activation

Turn strategy into campaigns. Amplify:Good builds creator-driven networks that work outside Meta’s ad systems. We connect you with trusted voices who can deliver your message in authentic and creative ways.

Book a meeting with our experts! 

We can help you adapt to the new restrictions on political advertising. Feel free to write us at contact[at]amplifygood.eu, or book a call with us right away: