The organic content powerhouse for purpose-driven impact
Amplify:Good is an organic content powerhouse. We create native content that feels real, spreads naturally, and inspires action. By collaborating with authentic creators and running content-as-a-service ecosystems, we help progressive campaigns, NGOs, and mission-led businesses turn values into visibility and purpose into measurable impact.
Inspire change with real voices and connect with new audiences.
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Influencer ads evoke 277% greater emotional intensity and achieve 87% higher memory retention in participants compared to TV, Facebook, or YouTube ads
2019 UK study
“63% of people trust influencers more than brands”
US, Edelman
 In every 10 news items, 4 are consumed on social media platforms.
forbes.com
Our approach
Our Approach: A Three-Stage Process
1
Social Media Insights
We build a clear, data-driven view of your social media. By analyzing audience demographics, content performance, and engagement trends, we give you the answers needed to move beyond assumptions and make stronger communication decisions.
2
Campaign Strategy & Advisory
We help plan campaigns that don’t depend on ads. We track emerging themes, guide creator use, and support your move toward authentic, content-driven communication.
3
Creator Network Activation
We handle content production and distribution so your campaigns run smoothly. From creators to trend-driven posts, scheduling to community management, we make sure your message reaches the right audience.
We are driven by values and committed to make a difference
Passionately Supporting Causes That Matter: Our Commitment at Amplify:Good
European Unity
Advocating for a cohesive and inclusive Europe through cross-national cooperation
Social Justice
Promoting accessible healthcare, housing, and strong social welfare systems
Climate Advocacy
Driving urgent climate action and sustainable living initiatives.
Equal Rights
Defending human rights and fostering inclusive, discrimination-free societies.
Democratic Support
Inspiring active civic participation and transparent governance.
Gender Equality
Championing gender parity and combatting gender-based disparities.
Migrant Support
Upholding fair migration and refugee rights, countering xenophobia.
Labor Rights
Supporting fair labor practices and advocating for workers' rights.
Educational Advancement
Prioritizing accessible education and lifelong learning opportunities.
Peace and Security
Balancing peacebuilding efforts with the need for strong alliances in current geopolitics.
We invite creators of all backgrounds to become ambassadors for their favorite brands and causes.
Our mission is to create Europe's most impactful network of progressive voices for transformative action. Sounds Good?
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Initiatives we proudly support
Meet our team
Behind every project is a group of curious minds with diverse skills and perspectives. Meet the professionals who bring their expertise together to make it all possible.
Sandor Madovy
Founder and Managing Director
As Founder and Managing Director of Amplify:Good, he is building an international team that empowers progressive causes and value-driven brands to create meaningful impact in the attention economy. Having worked in more than 50 countries, he leads initiatives that merge creativity, data, and technology to deliver change with a global reach.
Blagica Penkova
Data Scientist
Blagica is a Data Scientist at Amplify:Good, where she delivers custom reports, builds dashboards, and enriches datasets with AI-driven analysis to support research and decision-making . She is a Bachelor of Science in Computer Science and Engineering, who has been working as a data scientist for years.
Gergő Papp
Political strategist
Gergo is a Political Strategist with experience as a political communications advisor. At Amplify:Good, he is in charge of focus on strategy, messaging, and campaign execution.
Lígia Gomes
Chief of staff
Lígia is Chief of Staff at Amplify:Good, she is responsible for managing strategic projects, communication between departments, and keeping all the deadlines for the best time delivery. She is a professional with a background spanning international organisations, community management, and entrepreneurship, who has co-founded two companies and held roles at several organisations.
Leonard Kupś
Operational & product Lead
Leonard is the Product and Operations Lead at Amplify:Good. They are focused on building the company’s capacity to scale, and ensure stronger organizational structures. Leonard's work is underpinned by a diverse professional background that includes experience as a university lecturer, argumentation specialist, and research assistant.
Ready to Amplify your impact?
We offer innovative engagement for your cause and brand. Say goodbye to conventional advertising methods. Our influencer-driven approach ensures your message is delivered in a manner that captivates your audience's interest and aligns perfectly with your cause or brand ethos.
Reach diverse audiences effectively.
Expand communication strategies with fresh approaches.
Energize campaigns for greater impact.
Exciting communication method that captures audience interest and support your cause.
Partner with us to leverage the power of influencer marketing and reach diverse audiences for your social and political initiatives.
contact us
FAQ
How do influencers effectively communicate brand messages?
Influencers effectively communicate brand messages by creating authentic content that resonates with their audience. They leverage their personal style and tone to make brand messages more relatable. This approach helps in building trust and credibility, which is essential for successful brand communication.
Why are influencers important for raising awareness about societal causes?
Influencers play a key role in raising awareness about societal causes due to their reach and influence. They can bring attention to important issues, mobilize their followers, and inspire action. Their ability to humanize and personalize causes makes the message more impactful and relatable to their audience.
Can influencer marketing be used for political mobilization? How?
Yes, influencer marketing can be effectively used for political mobilization. Influencers can spread political messages, encourage voter participation, and drive public opinion on various issues. Their platforms can be used to engage and inform the public, especially younger demographics who are highly active on social media.
How does influencer marketing differ when targeting corporate clients compared to societal or political campaigns?
Influencer marketing for corporate clients often focuses on promoting products or services, aiming to drive sales and brand loyalty. In contrast, for societal or political campaigns, the focus is more on awareness, education, and mobilization. The key is tailoring the content and approach to align with the specific goals of each campaign.
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